PR: GlexScale rethinks international consulting with integrated market intelligence, GTM strategy, and execution to help sustainable SaaS companies expand to Europe
Press Release
Paris, October 15, 2025 – In a challenging economic climate where Green IT investments have declined by 19% in first half of 2025, a new player is redefining how international expansion is approached. GlexScale launches today with a straightforward conviction: the technologies that can help preserve the planet deserve to scale safer, faster, and cheaper. Getting there requires more than traditional consulting.
Unlike conventional advisory firms that stop at strategy, GlexScale integrates three critical pillars into one approach: market intelligence to decode European opportunities, go-to-market strategy tailored to local realities, and hands-on execution to turn plans into results. This end-to-end methodology eliminates the gaps that typically derail international expansion, where insights don't inform strategy and strategy never translates into action.
A team forged in global expansion
Founded by Sylvain Mogade (CEO), Anne-Sophie Frossard (CMO), and Cyril Servissolle (COO), GlexScale leverages decades of frontline experience in helping global tech companies penetrate the European and Middle Eastern markets. Their integrated model is built on a simple observation: most market entry failures aren't due to poor products. They're due to fragmented execution.
"After more than 20 years building channel ecosystems for global tech leaders like Microsoft, AWS, Cisco, HCL, NTT, and WWT, one pattern kept repeating," explains Sylvain Mogade. "Companies would get brilliant market research, solid GTM plans, and motivated partners, but these pieces rarely worked together. The intelligence didn't shape the strategy. The strategy didn't guide execution. And execution happened in a vacuum. For sustainable startups operating in a shrinking funding environment, that fragmentation is fatal. GlexScale exists to close those gaps by bringing the operational discipline of enterprise tech to companies that can't afford to waste a single quarter of momentum."
Despite the funding slowdown, the sustainability technology market is expected to exceed €500 billion globally by 2030, with the European GreenTech SaaS segment alone representing over €60 billion of that opportunity. Yet 70% of startups still face major roadblocks when expanding across Europe, from fragmented markets and cultural nuances to limited partner visibility.
"The slowdown in Green IT investment shouldn't mean slowing down innovation," adds Anne-Sophie Frossard. "Now is precisely the time to help technologies that make a difference cross borders, not with theory but with pragmatic execution."
The GTM Maturity Curve: From First Partner to Repeatable Growth
Early traction is only the beginning. What turns one pilot into a long-term, cross-market scale is the ability to manage the entire partner lifecycle. Many startups stop at recruitment — but growth comes from enablement, retention, and feedback loops.
The most effective partner-first strategies include market-specific onboarding with value engineering workshops, joint go-to-market execution and campaign-level co-selling, structured business reviews with benchmarks and optimization tracks, and ESG alignment frameworks to reinforce mission-fit and local compliance.
Each phase should be tracked with clarity: onboarding success rates, engagement depth (number of co-led activities per quarter), and retention indicators like partner-initiated pipeline or deal registration velocity. These metrics not only guide prioritization but also reduce the guesswork in cross-border expansion.
But maintaining this rhythm without local infrastructure is difficult. That’s why some companies shortcut the learning curve by working with partner ecosystem experts who already have the processes, templates, and partner networks in place. Rather than reinventing the wheel, they plug into a high-functioning system and focus on scaling what works.
This is how a GTM strategy becomes a GTM system. One that works even if HQ is 6 time zones away. One that attracts better partners due to the professionalism of the ecosystem. One that allows platforms to grow without bloating the org chart.
EMEA is not a place for opportunistic growth — it’s a place for structured, relationship-driven execution. But once the right flywheel is in place, it delivers ROI that internal headcount alone simply can’t match.
Three pathways, one integrated methodology
GlexScale's launch offer includes three progressive programs: Explorer, Accelerator, and Visionary. Each is designed to meet companies at their stage of international readiness. Whether clarifying market opportunity, building a full go-to-market engine, or orchestrating multi-market expansion, every program follows the same core methodology: intelligence informs strategy, strategy drives execution, and execution delivers measurable market traction.
As part of its pilot phase, GlexScale is introducing a transparent milestone-based billing approach: pay only as each expansion phase is delivered.
Each critical milestone, from market intelligence reports that identify where to play to go-to-market strategies that define how to win to execution support including partner mapping and recruitment, is billed only upon completion. This phased investment model gives early clients full visibility into progress, flexibility to adjust course, and confidence that their expansion budget is tied directly to tangible outcomes.
For sustainable startups navigating tighter funding cycles, this isn't just about payment terms. It's about de-risking international growth entirely.
"This isn't just business," concludes Sylvain Mogade. "It's a personal mission. After decades helping others scale, I wanted to use that experience to help impactful innovation grow and, in our own way, contribute to a future we can be proud of."
About GlexScale
GlexScale rethinks international consulting for sustainable SaaS and impact-driven companies expanding to Europe and the Middle East. By integrating market intelligence, go-to-market strategy, and hands-on execution into one seamless approach, GlexScale eliminates the fragmentation that derails market entry. Founded by three seasoned international business leaders with decades of experience scaling global tech companies, GlexScale bridges the gap between ambition and action, helping innovators turn market opportunity into measurable growth without compromising their mission.
Learn more: www.glexscale.com
Press contact: Anne-Sophie.frossard@glexScale.com
